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According to a businesswire press release a few days ago: "Strategy Analytics released its forecast of virtual world adoption, which shows that over the next ten years some 22 percent of global broadband users will have registered for one or more virtual worlds resulting in a market approaching one billion registrants and an eight billion dollar services opportunity. The study, "Market Forecasts for Virtual World Experiences," projects a diversified global market with services targeted at children, teens and adults across a wide range of applications."

Although a lot of these numbers are very "pie in the sky" and it's rather vague what exactly a "Virtual World Experience" will be in 2016 it's still some very interesting predictions on how rapidly the market is expanding. Just look at the difference between EQ's launch in 1999 (max subscribers at peak: 450,000) and World of Warcraft's (10 million and growing). EQ never had the global presence that WoW had, but the very fact that there are car commercials on primetime T.V set in the world of warcraft says something about virtual worlds and our culture.
As the size of virtual worlds increases, so does the secondary market for wow account trade.